If we are to believe Statista, 47.2% of international web traffic is generated via mobile devices. Everyone knows that your website needs a mobile presence. But a lot less users understand how diverse the mobile and desktop experiences are. Mobiles are for folk on the go, and they need their info handy. Mobile-era parameters are such that you always run the risk of decimating the users' experience by providing less than the optimal experience in terms of screen size, waiting time, and content structure. If we lend an ear to Formstack, 57% of users do not recommend a business with a badly designed mobile website. If you are invested in getting your visitors to convert and become loyal clients, you have to make the effort to make it as easy as possible for them to find and place an order for what they seek. Mobile optimisation is a sine qua non of the Mobile-Era. The best web development company in Jaipur will very happily guide you into how you can best ensure your e-commerce site is ready for the Mobile Era.
Defining a Mobile-Optimised Website
A mobile-optimized website is designed with smartphones and tablets in mind. It takes into consideration things like resolution and device size, not excluding load times after constructing elements and layouts. This makes for a website that looks super, loads swiftly and functions seamlessly on any device.
A mobile-optimized website is a future-oriented way to aid businesses in standing out from the competition. By rendering a comfortable user experience for visitors, irrespective of the device they are using, web developers at the best web development company in Jaipur make this possible.
A short history
As tech has developed, so has the corresponding expectation of web users. Even as tablets and handheld smartphones become popular, the requirement for websites to be optimized for mobile use has been too obvious to face neglect.
The first mobile-friendly sites were simplistic and without essential user-friendly elements to pull in engaged visitors. Only impactful visuals and interactive features can help to bring about such an engagement. Consequently, diverse users found themselves facing a wall, choosing to jettison the mobile version of the website wholly.
However, continual developments in web development tech brought a breakthrough. A major step was Google taking cognizance of user experience when ranking websites. Therefore, the demand for mobile-optimized websites has assumed an importance of gigantic proportions.
The ascendancy of mobile-optimized websites and the pro-mobile aura was decidedly a game-changer. Web designers and developers started to concentrate on coming up with sites particularly tailored to users of mobile devices.
Mobile-optimised and mobile-friendly
Mobile-friendly websites are the bare-essential requirement for any website that wishes to welcome mobile users. They are designed to be easily viewed on a diversity of screen sizes and give you good navigation.
Conversely, mobile-optimized websites take this a bit further. It makes for a more seamless experience for users across a vast diversity of devices. The design is compatible with the device. The content is not only well-organized but also includes features not usually found on desktop versions. Gutenberg.org and sister websites are a good example of this. Just recently, their content was difficult to follow on mobile. A couple of months back, they made their content scroll-friendly, so that bits of content do not get left out, and the navigation is faultless. The mobile version of the Gutenberg website has so radically improved, that users might be tempted to read their books and articles on the mobile website, rather than on the desktop version.
Mobile optimization: best practices
If you neglect mobile optimization for your business website, you are condemning your site to oblivion. Why go that route, when you have the friendly services of the best web development company in Jaipur to hand?
Responsive themes and plugins
Responsive themes and plugins are of the essence when it comes to assuring that the business website is ready for mobile use.
Your website will look very appealing on screens of all sizes and aspect ratios in case you use responsive themes and plugins. Consequently, the quality of user experience of visitors who visit your website on desktops and mobiles would be the same.
Designing small-size screens for mobile compatibility is Thinking Big!
You would like your website to load fast. Thereby, you could be taking away excess clutter.
It is useful to take away excess plugins, pop-ups, or other screen inhibitors on the site's mobile version.
When you are designing for mobile screens, of necessity you are designing with a lot more focus. You have to tweak info here and there, ditto for design stuff. For practical purposes, indeed, a good mobile version always has all the ingredients of a potentially well-performing website - more so than the desktop version.
Refinement in design aesthetics
If you have a good product, and no mobile-optimized website to push it in the digital marketplace, you are losing out big time.
Refinement in design aesthetics will pay off. It so happens that all the streamlining mobile optimization stands for, aids in making the mobile website a model of utility. The navigation is easy and fast, and all that is truly vital for ECommerce is in the mobile version.
Google mobile-friendly tool can test your website
Before taking further action, you can be smart and see for yourself how your website is faring vis a vis mobile-friendliness. You need to know how the standard website behaves across devices. Luckily, Google has a mobile-friendly test tool.
You get a positive result if the tool finds your website mobile-friendly. In case your site does not make such an impact on the tool, you will get suggestions for improvement. Another nifty feature of the tool is that you can know which pages are loading slowly.
The use of the Google mobile-friendly test tool will point out to you further options for betterment, namely the fixing of redirection errors, editing of the robots.txt file, and so on.
Conclusion
You cannot afford not to ensure that your e-commerce site is ready for the Mobile Era. Mobile optimization is an area of competence of the best web development company in Jaipur. They will tell you there are even more avenues to improvement, viz the use of custom CSS, testing Core Web Vitals, the redesigning of pop-ups, getting hold of a good web host, and app development for the website.
